Jones and Thomas Develops Brand Expansion Campaign for Wilmington Health
Wilmington Health
Brand Advertising Campaign
Situation
Following the successful unification campaign for Wilmington Health, it was apparent that the organization needed to connect more directly with the patients they serve. To this point all marketing activities had communicated Wilmington Health's perspective. Now it was time to give the patients a voice in their healthcare experience.
Primary Goal
Develop a strong multimedia campaign that reflects the abilities of Wilmington Health, while making a stronger connection to current and potential patients.
Marketing Solution
Jones and Thomas developed a series of television, print, outdoor, and online marketing pieces that effectively communicated the patient's thoughts, concerns, feelings, and needs. The campaign focused on closely knit groups of patients that each turn to Wilmington Health for their individual healthcare needs.
The program included a sophisticated media strategy that incorporated both regular scheduled programming and "ownership" of major television events.
Highlights
Needed a strong branding campaign.
Gave the patient a voice in communication.
Evolved the recently developed "We Are" brand unification campaign.
Started bringing specialists into the discussion.
Services
Brand advertising strategy, tv ad development, print ad development, outdoor ad development, media strategy, photography