The Memorial Hospital visual identity, epitomized by their logo, gave the organization an outdated look and feel. But a high level of equity had been established in the current identity.
Update and modernize the entire identity of the Memorial brand, without losing the equity that already existed.
Jones and Thomas developed a variety of alternative logos, all of which maintained the dominant block letter "M" on which the equity was based. After a series of internal discussions among all stakeholders, the more modern logo that reflected the history and roots of the organization was finalized. A positioning line was also developed that succinctly and forcefully communicated the mission of the hospital.
As an extension of the visual identity for the entire organization, individual identities were developed for specific departments. These identities co-exist with the hospital's logo to create a unified and modernized brand image.
Updated brand identity
Developed new logo and tagline.
Carried new identity throughout all service lines.
Memorial has become the dominant brand in the marketplace.
Brand development, graphic design, writing services